Business Network Transformation

Business Network Transformation It is nearly impossible to imagine any company in this global economy that operates isolated and does not interact with suppliers, partners and vendors at some stage. This global ecosystem is remoulding relationships between companies in new and often uncomfortable ways. Companies are organizing collaborative partnerships globally to support their business operations locally. That extends their business value and gain competitive advantage. These enterprises are seeing beyond conventional business boundaries to lower costs, increase profit and improve quality of service they provide by tapping into applications, personnel, and infrastructure irrespective of where they reside. So, companies are looking to gain competitive advantage by leveraging these novel opportunities arose from intercompany interactions. Though Business Network Transformation is not a new concept, this idea had been kept apart from action due to IT limitations. Companies traditionally focused on customers, internal processes and cost cutting to differentiate their business in this ecosystem. But IT has changed this perception recently. Enhanced IT capabilities for communication, collaboration and information sharing caused increasing global competition. Companies realised a new way of doing business working together while working for others. Examining their value chains and understanding this competitive weapon resulted in formation of Business Networks. This paper contains the following topics; Business Network transformation explained with example How IT helps business networks and role of IT in business network transformation Service Oriented Architecture (SOA) explained with 3 success stories Relating Service Oriented Architecture to Enterprise Resource Planning packages Conclusion Business Network Transformation According to Philip Lay and Geoffrey Moore, Business Networks are groups of companies that work together toward a specific objective for mutual financial benefit. The example below helps to understand Business Network Transformation. Business network of Cellular Phone Company: Partners: Mobile handset makers, Chipset provider, Network switching manufacturer, Contract manufacturers, Wireless carriers, Routing Vendors, Application enablers, Service providers voicemail, email, mobile search, banking, video streaming etc., Advertisers banks, pharmaceuticals, CPG companies etc., Consumers mobile phone owners, dealers enterprises etc. Strategic Objective: A multi channel marketing strategy to transit from manufacturing handsets and equipment to a software service provider. Business process and IT implications: Demand data should be visible to ensure high level of retail stock through rapid supply chain response. This implies binding marketing programs and sell-out data to improve marketing return on investment. This example shows a company with collaborating partners in a business network and their strategic objective to transformation. As the definition of business networks has become known to everyone, the pace in which these networks are created and transformed and what IT resources are needed for this transition became a challenge. Role of IT in Business Network Transformation Potential to compete in this global market depends on businesss network of people and flexible processes. New technologies like Service Oriented Architecture (SOA) and Software as a Service (SaaS) enable these networks to amplify opportunities and flourish. Effective and efficient communication by sharing information across its ecosystem of suppliers, employees, customers and distributors is enabled by implementing such service oriented architecture and services. Utilising these capabilities, companies can provide improved customer experience due to improved intercompany interaction. These potentials also enable seamless interaction with intra company systems focusing on improving value chain. Taking full advantage of these global opportunities from business networks and becoming globally integrated enterprise demands high level of flexibility. Businesses need to merge newly acquired business potentials and technologies with legacy applications. Existing IT infrastructure must be adaptable to changes in business models and must be ready to accommodate them. Information is already being shared internally across departments within the business but now it has to be shared externally across business partners, across countries and continents. Business processes must be agile and consistent alignment between business and IT is critical. Service Oriented Architecture (SOA): Service oriented architecture (SOA) enables business organizations to achieve this agility needed to compete in global ecosystem. It divides the business into functional components that are easy to be drawn together quickly and economically. They are flexible enough to reuse in meaningful combinations to meet evolving business needs. These components are called Services. These combinations of services enable efficient collaboration and communication across company lines and unearth information buried within business processes. According to IBM, Service Oriented Architecture (SOA) is A business-centric IT architectural approach that supports integrating your business as linked, repeatable business tasks, or services. Service oriented architecture is essentially collection of services. These services are loosely coupled and implemented in standard ways. In other words, caller needs no knowledge of the technology or location of service provider. For example Create invoice as a service can be invoked by any other business unit or from any business application when invoice needs to be created. SAP defined Enterprise SOA as A blue print for an adaptable, flexible and open IT architecture for developing services-based, modular business solutions. Three features of an SOA: These three features provide value in a business by implementing SOA. Software reuse: Reusing components is one of the important advantages of SOA. Reusable components enable companies to avoid redundancy. For example a business has many functional silos and each silo usually needs information from other silo such as customer information or invoice. When these silos are using disparate technologies and are operating on different platforms, they need duplicate instances of this information in each silo. SOA creates single version of such services which can be shared across all functional silos. Composite applications: Composite applications are new cross-functional applications formed by combining functionality from many existing systems. For example, SOA enables companies to provide a single point access to a range of products through a self service portal for business partners. Usually this portal might be a combination of different processes with different technologies supported by IT services. Standard interface: Caller of a service does not need to have knowledge about services location or technology platform on which it was developed. Interface to services in SOA takes standard form. This facilitates a flexibility to run services where they are needed irrespective of location and technology with greater ease. It can also increase IT efficiency, improve quality of service and reduce costs. Coming to business partners, these loosely coupled, standard interfaced services provide extra benefits. Partner need not to be aware of progress of implementation of a service, as SOA provides transparency of location and technology. Standard interface enables partners to call a service having minimum information about the service. In essence, the below are the benefits fall into three business categories: Business Effectiveness: Business agility Greater speed in responsiveness to market Competitive advantage Improved business process efficiency Accuracy in deployment of resources according to business needs Cost factor: Maintenance costs are reduced Minimum skills and efforts needed for business change Optimized price due to choice of platform, technology and location Risk factor: Incremental deployment Enhanced IT quality Optimized payback times Enterprise Resource Planning and Service Oriented Architecture: A single system capable of accommodating business data which is centralised and accessible across all functional areas in the company was the basic concept of ERP. Before ERP era, data would flow across business units but not stored in one system. The single system was the selling point of all ERP vendors like SAP, IBM, Microsoft, Oracle etc. ERP implementation requires no service work to integrate smaller components but ERP implementation normally required greater customization. Without customization, ERP software packages seldom matched business processes and getting to the ready to work status. Though implementing ERP results many advantages, it has few drawbacks in terms of cost, customization and timeline for implementation. So ERP implementation and support are expensive and time consuming. It is also costly in the area of upgrading because it is tightly coupled package. The evolution of Service oriented architecture concept focused on these pitfalls of ERP. The Enterprise appl ication vendors used client server technology in 1990s and web client technology in 2000s. Now they are transiting to Service oriented architecture approach to ERP. This blend of ERP based on SOA is the best of breed approach facilitating customers to have more options to select services from any vendor. SOA can be said as father of modern IT architectures. Due to this combination, ERP components became services in Service oriented architecture. The below two are leading ERP vendors who recently released their ERP package based on SOA, SAP Enterprise SOA: SAP NetWeaver is the new product based on SOA. SAP NetWeaver is a platform on which other components such as Finances, Human Resource, Business Intelligence, Business process outsourcing etc are implemented. It boasts the advantages based on its SOA features such as web connections, Business network transformation etc. Oracle Oracle Fusion Middleware: Fusion Middleware is Oracles product based on SOA. It is a family of products seamlessly integrated to run agile business applications. Business Intelligence, User Interface, Content management, SOA Process Management etc. are components in this package. IBM Smart SOA: Smart SOA is a set of guiding principles derived from solidified best practices and documented projects. They have created entry points to each of their products such as Business Intelligence, BPM etc. These entry points are undertaking well defined, focused and individual project to meet individual business need. The role of SOA in Business Network Transformation can be easily understood from the success stories below. Ergon takes oil business to the web Ergon is United States based Petroleum Company. It is a privately owned company with 2,500 employees. It specializes in petroleum products with up and downstream operations like refineries, sales and final trucking. Business need: Ergon wanted to integrate internal processes to improve access to the information and to deliver that information to its customer. The company wanted to introduce self service portals and automated workflows to accelerate budget approval processes. Solution: Ergon has more than 50 operations within the business and each of which is a distinguished profit centre that reports back to the headquarters. They implemented SAP business workflow on existing SAP infrastructure to support purchasing and to automate approval of requisitions. Ergon also implemented IBM TotalsStorage DS6800 and changed its databases to IBM D2 facilitating upgrade their ERP to SAP ECC 6.0 in future. Benefits: Enterprise wide: SAP standardized their business processes. SAP enabled Ergons employees to gain consolidated view of individual workflow and to make better deals with their vendors. SAP ECC 6.0 based on SAP NetWeaver fetches more options for Ergon in the future. Portals enabled users to view core functionality tailored close to business needs. SAP NetWeaver created single enterprise platform. They could successfully align their business needs with their SAP ERP solution with greater flexibility and helping Ergons transition to SOA. Business flow: Ergon implemented SAP business workflow to support purchasing process as part of its ongoing enhancements to internal efficiency. SAP workflow tool accelerated approval of requisition process. This saved lot of administrative time by generating automated routing and emails. SAP business workflow reduced administrative workload and accelerated purchasing. After successful implementation of workflow tool and gained benefits from it, Ergon is now looking to extend this tool into other functional areas such as human resources. Storage Performance: Information access rates were improved and they saved 10-12 hours per weekend on database maintenance. This enabled freeing technical staff and to achieve better throughput for live users. They could increase the access up to 17 times faster than before. DS 6800 made reports and transactions through SAP applications run much more quickly. Storage performance is increased with new storage systems DS6800 and DB2 for business critical SAP systems. Stability: SAP and IBM worked together and IBMs DB2 is constantly supporting SAP applications. As performance and availability have become important aspects in extending SAP applications to more functional areas, this combination of SAP applications and IBM DB2 on IBM hardware using AIX operating system is helping Ergon to deliver excellent response times. Bezeq setup SOA: Bezeq is Israel based leading telecommunications provider. It is a privately owned company with 7,700 employees and with revenue of US $ 1 Billion. Its product and services range includes, domestic, international and cellular phone services, internet and data communication services. Business need: Bezeq wanted to maintain focus on new vision that is customer facing. In the highly competitive industry they wanted to keep their market shares regulated tightly. Field technicians needed equipment with mobile capabilities such as to prepare electronic bills, or customer receipts etc. They also planned to architect a reusable set of web services. Their objectives were to avoid constraints of location with handheld mobile devices and to provide application developers with a reusable set of services. Solution: Bezeq implemented SAP NetWeaver technology platform including exchange infrastructure, enterprise portal components and Web Dynpro development environment for mobile computing. Benefits: Enterprise wide: End to end business process integration was made possible by implementing SAP NetWeaver. This platform also enabled real time monitoring of field repair procedures. As NetWeaver is based on SOA, Bezeq was able to achieve improvements in processes surrounding service calls. Bezeq achieved speed in service completion from assignment to invoice. It has time to focus on streamlining its core telecommunications processes. Avoiding constraints of physical location: Field technicians are given PDAs to receive service calls through which they can order replenishments which also updates central inventory and customer records. They can use these PDAs from their homes and even while travelling. They can even get work related messages and use their cars as local and mobile warehouse for receiving and distributing parts to customers. Reusable services: For mobile computing, team has chosen Web Dynpro development environment. It is actually to program technician PDAs to access directly SAP NetWeaver portal component. Access to back end functionality that calls to the back end SAP system was encapsulated as reusable we services. Reduction in costs and risk in terms of both time and money is ensured by this use of encapsulated web services that is also flexible and reusable. Business model evaluation: Equipment and supplies are optimally allocated and managed using tools that technicians use. Company eliminated hour long scheduling session and consequently saved significant amount of money. They started saving 3, 250 hours a week. Bezeq has also reduced average response times to service requests from 6 days to 2 working days that should help increase customer satisfaction. Wipro Technologies helps its customers to make it quick Wipro Technologies is a division of Wipro Limited, the first global IT services organization to be certified in PCMM level 5 and SEI CMM level 5 and with annual revenue is US $4.3 Billion and 99,965 employees. They are one of the largest product engineering and support service providers globally. They have comprehensive research and development and provide IT solutions and services like systems integration, information systems outsourcing, software application development, package implementation and maintenance services. Business need: Wipro wanted to improve business process agility so as to improve customer experience for large automotive manufacturer in North America to increase competitive advantage. They also wanted to avoid difficulties involved in service level agreements in the areas of service contracts, monitoring agreements and track design times by deploying IT management tools. Wipro planned to increase security level in exposing IT services of the auto manufacturer. Solution: Wipro implemented Oracle products and services including Oracle Fusion Middleware, Oracle SOA suit including web services manager and BPEL process manager. They also implemented Oracle Enterprise manager an ERP solution that includes Tuning pack, Diagnostics pack, Management pack for SOA and Configuration management pack. Benefits: Enterprise wide: Oracles customer, the automotive manufacturer could roll out new services quickly and leveraged existing IT infrastructure and investments. They could successfully manage the implementation including services by various stakeholders, business units and vendors. Business to consumer portal enabled Wipros customer to access information online. They also gained the ability to analyse their IT infrastructure, capacity planning and service planning. Oracle SOA Suite: As customer deployed Oracle SOA suite, it enabled them to roll out new services in fast pace while leveraging existing IT investments. Business to consumer portal developed using this suite allowed automotive manufacturer to access information such as vehicle service alerts, campaign information, recall information and credit card reward points online. They also built a composite application enabled by SOA suite to aggregate account information gathered from disparate functional units in the business. Earlier, this application development used J2EE and took over one year and now with SOA suite it took 90 days. As part of SOA suite, Web services Manager assure Oracles customer to have the appropriate authorisation to access services. Oracle Enterprise Manager: This product from Oracle enabled its customer to proactively analyse IT infrastructure, service performance and capacity planning. As part of Enterprise Manager, Diagnostic pack enabled the automotive manufacturer to view problem areas in a single view. These success stories reveal how SOA enables businesses to gain competitive advantage by strengthening their business network and internal capabilities. Conclusion: In this commoditizing global economy it is critical to have the ability to operate effectively in business networks and to sustain competitive advantage. This ability to operate business effectively is made easy by Best of Breed IT solution (SOA and ERP) enabling businesses to excel at global scale. But the businesses have a challenge to come out of the shell to invest on these technologies to stand at the top in their niche markets. They also gain advantage of auditing their current infrastructure, business processes and integrate them to achieve single view.

Comparison of Traditional and Contemporaryâ€the Music in China

Traditional Chinese music, generally speaking, is Chinese folk music. China is multi-ethnic and multi-cultural nation and music plays a significant role in the revolution of Chinese culture. The traditional music, passing through thousands of years of development, still maintains it's unique characters and brought about a series of massive effects on contemporary music as well. In this day and age, music in China, mixed various elements which including classical and modern, from western and traditional music that has enriched the contemporary music, making it more colourful and charming.Therefore, the comparison between traditional and contemporary music has always been a popular topic. This essay will demonstrate and compare the differences and similarities between them from a general point of view. Initially, both traditional and contemporary Chinese music share a common root which is originally form folk music. Apparently, the majority of contemporary Chinese style music is based on folk music which is the same as the tradition music and we can still find the shadow of the folk tunes in both of them.Music is cathartic and has been seen as a way in which to release human emotion, similarly whether from the past or present, the original idea of producing music all concentrates on expressing the emotions of individuals. Moreover, while playing a piece of music, both in contemporary or traditional ways, more than two different kinds of instruments are tended to be used , which often consists of orchestral instruments and percussion. Apart from these similarities mentioned above, there are a myriad of differences between traditional and contemporary music.One of the main ways in which they differ is in the expression of music. Traditional music uses traditional instruments, such as the erhu, the pipa, the Chinese zither and the sona. Conversely, contemporary Chinese music makes more use of the guitar, drums and keyboard, which belong to the typical western instru ments, and it has been stated play an essential role in conveying popular music. Furthermore, the gamut, in ancient China, of music is quite limited, which merely has Do, Re, Mi, So, La, these five different tunes without Fa and Ti.In contrast, this is not a weakness of contemporary music which has a wide range of musical notes and there will be an increasing amount of music created by using and mixing this infinitive musical range. The other way in which traditional music contrast with contemporary music is the difference in connotation. Admittedly, traditional music expresses abundant emotions of individuals which is similar to contemporary music. Traditional Chinese music, notwithstanding, frequently focuses on displaying a sensibility of endearing eudemonia, take happy lives and sweet love for instance.Unlike contemporary music, which not only considers happiness, but reflects dissatisfaction with politics as well as complaining about some defective social phenomenons. Additiona lly, it is not hard to identify that the style of traditional music is always soft and elegant, a tranquil atmosphere was often formed by the beautiful tunes. Nowadays, whereas, Rock music, R&B, Rap these kinds of stylish type of music has became the main trend in the music stage and been accepted and recognized by a growing number of people all over the nation.In summary, traditional and contemporary music both possess their own features, it's hard to say which of them provides better entertainment and different people may give different answers. From my stance, Chinese contemporary music should include more ethnic characteristics, while traditional music could be more stylish, and vice versa. They should develop themselves by overcoming their own shortcomings through learning form others' strong points. As a result, Chinese music, in that case, will ultimately bloom out a dazzling brilliance shining over the world stage.

Animal Testing Should Be Banned Essay - 1707 Words

Each time you reach for a bottle of medicine, you do so without thinking of the tremendous amount of work that has gone into getting you that product, and possibly the lives that were spent doing so. Those lives being the ones of animals tested in pharmaceutical settings to assure the safety of the product you just swallowed. It is difficult to justify the use of animals in this way, but when put simply we make the choice between putting human life, or the life of an animal on the line. While businesses have searched for other methods of testing, there is no more accurate way of testing toxicology than through a live host. Despite it not being the most ideal choice to everyone, there is no better or more safe option, and animal testing is an absolutely necessary step in testing pharmaceuticals until we can find an equal replacement. Pharmaceutical businesses should continue testing their products on animals to ensure human safety, because the benefits of using these practices outwe igh the negatives of releasing these drugs prematurely. According to Rachel Hajar of the United States Library of Medicine, â€Å"animals have been used repeatedly throughout the history of biomedical research.† Such practices have been proven to save many human lives; in fact, we have records dating all the way back to ancient times. But as of late, this practice has undergone extreme criticism. An excerpt from Regulatory Toxicology and Pharmacology states that, â€Å"We believe that for the foreseeableShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals a re sacrificed for the science all these animals, whetherRead MoreAnimal Testing Should Be Banned776 Words   |  4 PagesAnimal Testing Should be Banned  ¨Over 100 million animals are burned, crippled, poisioned and abused in US labs every year ¨ ( ¨11 Facts About Animal Testing ¨). Imagine if that was someones animal getting tortured in labs just to test things such as beauty products and perfume. Animal testing was first suggested when,  ¨Charles Darwin evolutionary theory in the mid 1850s also served to suggest that animals could serve as effective models to facilitate biological understanding in humans ¨ (Murnaghan)Read MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). 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The article also talks about the overallRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. 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Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage of

Media Magic Making Class Invisible - 2198 Words

supports his statement that the class you are in effects you in the classroom and your level of achievement, by using statistics from researcher William Sewell. Sewell à ¢Ã¢â€š ¬Ã…“showed a positive correlation between class and overall educational achievement. In comparing the top quartile (25%) of his sample to the bottom quartile, he found that students from upper-class families were twice as likely to obtain training beyond high school and four times as likely to attain a postgraduate degreeà ¢Ã¢â€š ¬Ã‚  (pp.342-343). Sewell concluded: à ¢Ã¢â€š ¬Ã…“socioeconomic backgroundà ¢Ã¢â€š ¬Ã‚ ¦operates independently of academic ability at every stage in the process of educational attainmentà ¢Ã¢â€š ¬Ã‚ ( pp.342-343). The point here is that again, if your parents make $100,000 a year, you are†¦show more content†¦In his response to prove the media wrong Mantsios says: à ¢Ã¢â€š ¬Ã…“The images that are seared into our minds are sexist, racist and classist. Census figures reveal that most of the poor are white not black or Hispanic, that they live in rural or suburban areas, not urban centers, and hold jobs at least part of the yearà ¢Ã¢â€š ¬Ã‚  (Media magic). In both articles that Mantsios wrote, he gives sufficient examples to support his statements, he gives clear, and concise facts to back himself up. Not only does he give clear concise examples, he gives numerous examples, he does not just give you one example and try to protest that he is right. He gives you three or four specific examples to prove his point, and leaves it up to the reader to support him or not. Although Mantsios does a fairly good job at giving examples, statistics and data, he does have one weakness. He only shows one side of the profiled lives of people, meaning that he only shows how the personà ¢Ã¢â€š ¬Ã¢â€ž ¢s life went, if they were wealthy or upper class people. He did not give and example of a poor or lower class citizen, so the reader cannot see what happens to children whose parents were poor or only had a low paying job. This is a problem for Mantsios because he argues that the class you are in effects your life, but he only shows how it effects rich peoples lives. Mantsios only gives one end of the spectrum in thisShow MoreRelatedHealth And Wealth, Poverty, And The Way We Organize Out Health Care System866 Words   |  4 Pagescannot afford the health care systems. 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This article is written sufficiently well however, it does have some weak spots. I will prove my thesis by examining his use of examples and showing factual data and statistics, but also show how this article could have been better. Mantsios believes that people in the United States do not likeRead More Exploring Online Communities Essay1505 Words   |  7 Pagesface (F2F), the following attributes: 1) they share a body of experience or a common history; 2) they are united by common purposes and joint activities to develop a community of practice; 3) they form a collective identity such as students in a class, members of a church, etc.; 4) they give members reciprocal obligations or responsibilities towards each other and define roles for appropriate behaviors; in addition, they have rules and norms affording membership to the group and stability of theRead MoreThe X Men Series, And Avengers : Age Of Ultron1274 Words   |  6 Pagesroles in media. The majority of the movie’s plot was based on the main female characters focusing of their relationships. For example, Selena, the villain who dabbles in magic, spends the first hour of film criticizing her could-be boyfriend. For the next hour, Selena tries to win the heart of a beautiful man. Although, her love spell backfires and he ends up falling in love with our hero, Supergirl. You also see Supergirl’s sidekick dealing with her boyfriend throughout the film, making it seem asRead MoreDiversity at Disney5774 Words   |  24 Pagess global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). In terms of revenue, it is the largest media conglomerate in the world (Silkos, 2009). 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The Hunger Games (2012), directed by Gary Ross, is no different in the way that it lures the audience to anticipate and praise the film but lacks to extrapolate the subtle message of class inequality to its audience. Additionally the film fails at thoroughly considering class division and challenging race relations and hints subtly, but significantlyRead MoreMonty Python And The Holy Grail 1975 Directed By Terry Gilliam And Terry Jones2247 Words   |  9 Pagesclassic among the comedy genre. But what made it so significant among other films during that era, and why is does it still stand the test of time? Classical films were originally considered more than just another form of entertainment. This form of media allowed artist to visually express their personal views through the big screen. Some film makers tend to lean more on either the avant-garde or political side of cinema to tell their story. Being able to utilize film techniques in the most sophisticated